Artisan Bistro Chain: 35% Order Growth
How strategic social media marketing and targeted advertising transformed a local restaurant chain into a regional dining destination
12 Locations Across North Carolina
Serving farm-to-table cuisine since 2019
About Artisan Bistro Chain
Restaurant Type
Farm-to-table bistro chain focusing on locally sourced ingredients
Locations
12 locations across Charlotte, Raleigh, and Asheville metro areas
Challenge Duration
March 2025 - August 2025 (5 months)
Primary Objective
Increase online ordering and build brand awareness across all locations
The Challenge
Artisan Bistro Chain had built a strong reputation for quality dining experiences, but the COVID-19 pandemic forced them to rapidly pivot to online ordering and delivery. Despite having great food and loyal customers, they were struggling with:
Digital Marketing Gaps
Operational Impact
Critical Business Need
With rising operational costs and increased competition, the chain needed to triple their online order volume to maintain profitability and growth.
Our Multi-Channel Solution
We created an integrated digital marketing ecosystem that connected all 12 locations under a cohesive brand strategy while allowing for local customization:
Social Media Transformation
Content Strategy
- Professional food photography for all locations
- Behind-the-scenes chef content
- Local farm partnership features
- Seasonal menu promotions
Platform Optimization
- Instagram Stories for daily specials
- Facebook Events for special occasions
- TikTok viral food content
- Google Posts for immediate updates
Targeted Advertising Campaigns
Local Targeting
- Geo-fenced advertising around each location
- Competitor conquest campaigns
- Event-based promotional targeting
- Time-sensitive offer campaigns
Creative & Messaging
- Mouth-watering food video ads
- Local community-focused messaging
- Seasonal menu highlight campaigns
- User-generated content amplification
Technology & Integration
Ordering Platform
- Unified online ordering system
- Mobile app development
- Loyalty program integration
- Real-time inventory management
Analytics & Tracking
- Multi-location performance dashboard
- Customer lifetime value tracking
- Social media ROI measurement
- Competitive analysis reports
Outstanding Performance
Month-by-month transformation across all locations
Online Order Growth
Social Media Engagement
Top Performing Locations
Charlotte Downtown
Raleigh Midtown
Asheville Arts District
Campaign Highlights
"Farm to Fork Friday" TikTok Series
Weekly behind-the-scenes content showing local ingredient sourcing
"Taste of the Neighborhood" Campaign
Location-specific ads highlighting unique local dishes and community connections
Marcus Rodriguez
Chain Owner & Executive Chef
"GoldLine Pros didn't just boost our online orders - they transformed how we connect with our community. The social media campaigns they created captured the essence of what makes each of our locations special. Our customers now see us as more than just a restaurant; we're part of their neighborhood story. The 35% increase in online orders has allowed us to expand our catering services. Their understanding of the restaurant industry and local marketing is unmatched."
Return on Investment
Campaign ROI
Return on marketing investment
Revenue Impact
Additional annual revenue
Months to Goal
Ahead of 8-month target
Investment Breakdown
Ready to Scale Your Restaurant Business?
Whether you have one location or twelve, we can help you maximize online orders and build a stronger digital presence in your community.
Free consultation • Custom strategy for your restaurant